Showcase Cinemas Rebrand

After many years in the industry – it was time for a new updated look to match today’s design trends. Showcase Cinemas marketing team wanted something more vibrant and playful to catch the eyes of social media engagement.
The new rebrand consists of new looks for its loyalty program, Starpass, its subscription plan, Subscribe and the whole look for its social media page. This complete makeover is still ongoing and is constantly improving the company’s designs from previous years.
By the end of it, I created a full brand guidelines for the company for more cohesive designs in the future to really pull together Showcase Cinemas brand identity. With the new design updates the website and social media increased its engagement by multiple percent.